Digital advertising doesn’t work. And marketers don’t care.
jitha.substack.com
Digital advertising is one of the biggest new industries of the Internet era. In 2018, USD 273Bn was spent on digital ads globally. What if I told you it was all fake? Or more accurately, what if this article told you it was all fake? The article has several examples of real-life experiments – e.g., when eBay stopped all its ads on Google for 3 months, the drop in online sales was 0%. Yes, you read that right – zero, nada.
Digital advertising doesn’t work. And marketers don’t care.
Digital advertising doesn’t work. And…
Digital advertising doesn’t work. And marketers don’t care.
Digital advertising is one of the biggest new industries of the Internet era. In 2018, USD 273Bn was spent on digital ads globally. What if I told you it was all fake? Or more accurately, what if this article told you it was all fake? The article has several examples of real-life experiments – e.g., when eBay stopped all its ads on Google for 3 months, the drop in online sales was 0%. Yes, you read that right – zero, nada.